Our approach takes The Long View™

Are you asking “why” and “what if”, or are you stuck in the “what” and “how” of business?

Do you know the true essence of your product or service offering?

 

Building a solid brand and recognition for your company takes more than a great logo or a series of clever ads. It requires a comprehensive approach and a focused strategy. But that strategy means nothing if it doesn’t align with your business strategy. Most agencies jump to the creative execution with the hopes of achieving results in the short term. Our approach takes The Long View™ — examining your Vision and Business Model in order to create lasting change for your company and meaningful relationships with your customers.

Our agency’s process is built upon the 7 common denominators of successful marketing over the past 25 years:

                1. Target profitable customers
                2. Create distinct brand positioning
                3. Translate positioning into brand personality
                4. Have a solid brand vision
                5. Develop a strong brand architecture (internal/external)
                6. Create a killer brand identity system and tagline
                7. Deliver communication plans that break through the clutter

 

The Long View™ is our process for developing and communicating a brand. The first half of the process is based upon discovery and development of the brand, the critical foundation for successful client marketing efforts. Brand discovery and positioning is conducted with our client’s CEO and senior level executives to discover the brand’s distinction, determine its most effective positioning, and ensure business strategy and brand strategy are in precise alignment. We employ our practiced and proven brand discovery process to all our client relationships.

We Employ 10 Steps to Grow Your Business:

The saying goes “Skate to where the puck will be.” Knowing what’s happening and where you need to be is a critical first step. Change is constant and we must have the ability to accept it, learn from it, and grow with it.